PROFESSIONAL EXPERIENCE

Target — Product Designer
Minneapolis, MN (Hybrid) | Aug 2023 – Present

  • Lead concept development, product execution, and cross-functional alignment for Bullseye’s Playground.

  • Translate business objectives and guest insights into cohesive seasonal stories, guiding visual direction across color, form, motif, and materials.

  • Art direct vendor partners from concept through final production, ensuring brand consistency, trend relevance, and guest appeal.

  • Review and approve product concepts, artwork, packaging, and samples, delivering strategic, brand-aligned feedback.

  • Develop style guides, mood boards, and visual briefs to align merchandising, sourcing, and marketing teams around unified seasonal visions.

  • Drive innovation by pushing for differentiated design solutions while balancing cost, compliance, and feasibility.

  • Partner with cross-functional teams to ensure creative intent is maintained through production and in-store execution.

  • Present creative strategies and product direction to senior leadership, connecting visual storytelling to guest trends and brand positioning.

Target — Halloween Costumes Designer
Minneapolis, MN (Hybrid) | Jan 2025 – Jan 2026

  • Served as creative lead for Hyde & Eek! Halloween costume program, directing seasonal vision across themes and age groups.

  • Art directed vendor partners across concept development, material selection, styling, and final approvals.

  • Collaborated with sourcing, technical design, packaging, and marketing teams to ensure cohesive execution from concept to shelf.

  • Presented seasonal strategies and assortments to senior leadership and cross-functional partners.

Target — Associate Designer
Minneapolis, MN | May 2018 – Feb 2025

  • Designed seasonal products for Bullseye’s Playground within strict price tiers ($1, $3, $5) without compromising quality or aesthetics.

  • Developed trend-forward concepts across diverse product categories, materials, and formats.

  • Created original artwork, color palettes, and design direction for both in-house and vendor-developed products.

  • Designed across 2D and 3D product categories including soft goods and hard goods.

  • Led trend research and concept development while supporting end-to-end product design.

  • Championed inclusive Pride programs and contributed to culture-building initiatives like The Makers Squad.

Ice Beat Factory — Ice Sculptor & Stage Performer
Feb 2015 – Apr 2018

  • Performed live ice sculpting as part of immersive shows combining original music, visuals, and performance art.

  • Designed and constructed performance costumes.

  • Researched trends in experiential events and live entertainment.

Art Below Zero Inc. — Studio Creative & Ice Sculptor
Greater Milwaukee Area | May 2014 – Apr 2018

  • Collaborated with clients to develop custom design concepts and sculpture renderings.

  • Created digital and print branding and marketing materials.

  • Carved ice sculptures in studio and for live demonstrations.

  • Researched industry trends in sculpture and experiential design.

The Farmhouse Paint & Sip — Artist & Painting Instructor
Nov 2016 – Sep 2017

  • Created original, seasonal artwork for instructional classes.

  • Wrote clear, structured teaching guides for other instructors.

  • Led classes and taught painting techniques, color theory, composition, and perspective.